Traditional call centers won’t solve your problems and support your sales team, but a new lead management solution will. If you’re in the market for an effective lead management system, you should look for five hallmarks to ensure you’ll get the support you need.

Explore how each essential element of a successful lead management solution will convert more leads into move-ins and serve as your trusted partner in senior living marketing.

The 5 Hallmarks of an Effective Senior Living Lead Management System

Perhaps you have a vacant position on your team that you’re struggling to fill or need support managing leads from multiple communities in a shared market. Whatever the reason, a successful senior living lead management solution can help.

When vetting systems, make sure to watch for the following hallmarks:

1. Every call is answered personally.

Speed and first impressions are critical in today’s market. An experienced senior living professional will answer your new lead calls – they won’t get dumped into voicemail.

2. Your sales discovery process is followed.

Leads and prospects will be greeted professionally and with care and compassion. The senior living solution will follow your discovery process to identify pain points and move your prospects through the sales funnel.

3. All leads are entered into your CRM.

All calls, touchpoints, appointments, follow-ups, and other activities will be documented in your CRM to work seamlessly with your team and your sales processes and procedures.

4. Web forms are responded to immediately.

Website leads, form fills, and third-party lead referral sources like A Place for Mom and will be managed immediately with persistent follow-up so leads can be sorted into sales or marketing-qualified leads.

5. More calls are advanced to tours.

A dedicated, trained senior living virtual sales team will ensure every prospect – across all marketing channels – is responded to, increasing conversions to tours, events, and move-ins.

Discover How LeadGenie Can Support Your Team

If you’re ready to explore how a lead management solution can help manage your calls and increase conversions, contact LeadGenie. We can answer new inquiries, call existing prospects in your database, identify pain points and objections, set the next steps, and more.

LeadGenie can make your life easier through our customizable packages and service offerings. There are no contracts or long-term commitments – book your free demo today!

Published On: June 13th, 2023 / Categories: Digital Marketing, Inbound Marketing, Marketing Strategy / Tags: /