You do not need more leads, you need more conversions – but how?

You have to be first.

“Speed to the lead” has the biggest impact on increasing conversions. We are talking about immediate response to every lead – phone calls, form fills and chat.

You have to be persistent with follow up.

Most sales teams give up after 3 attempts but most conversions happen after 8 attempts.

You have to prioritize.

Leads need to be sorted into Sales Qualified Leads – those ready to go to the sales team – and Marketing Qualified Leads – those who aren’t ready to convert right now.

If you still believe your senior living marketing efforts can excel in today’s marketplace without LeadGenie, consider these facts:

Most communities lose 43% of their sales opportunities before their leads ever reach a salesperson.

That’s because successful lead conversions are based on speed and persistence. Your front desk staff is lovely, but it’s not their job to expertly handle sales calls. Frustrated prospects will look elsewhere as quick as you can say “Please hold.”

(Julie Podewitz, Solving the Occupancy Puzzle: A Senior Living Regional Director Sales Playbook)

More than 70% of senior living and care prospects place a call as part of their customer journey.

Calls are still king when it comes to senior living conversions! They account for 60% of tours booked and convert 30% quicker than web leads. The majority of marketers will tell you: calls not only convert better, they also boast larger value than other forms of engagement.

(Derek Anderson, “26 Senior Living and Senior Care Marketing Stats You Can’t Ignore in 2021”)

Your odds of qualifying a phone lead plummet by 80% after just five minutes have elapsed.

Talk about speed to the lead! When your phonelines are well-staffed, your conversion potential skyrockets. The majority of leads are captured and converted by simply being the first vendor to answer the call. Prompt response times also set expectations and show your prospects your dedication to customer service and the kind of quality operation you run.

(Ray Hartjen, “Speed Wins! How Speed to Lead Creates a Sustainable Competitive Advantage”)

Over 70% of prospects make decisions based upon the quality of their initial experiences with your brand.

First impressions matter and last! That’s why it’s absolutely vital to give your leads the white glove treatment they’re seeking from their very first interactions with you. Quality interactions with professionals who are experts in the industry and can provide personalized support with warmth and engagement make all the difference.

(“9 Lead Response Time Statistics (2022)”)

Statistics like these are exactly why you need LeadGenie on your team!

Plus, we’ve made it so easy for you to have exactly the support you need from LeadGenie’s team of experienced senior living call center counselors—without any unnecessary add-ons, risks, or lengthy commitments.

Want to learn more or talk it over with your team? Download your free LeadGenie brochure or book a call with our team right now!

Get LeadGenie in Your Corner Today.

Our team of experts is standing by and would love to answer your questions and help you create your customized LeadGenie experience!