How incoming leads are handled today is not working.
Senior living communities are competing for every single lead like never before. “Speed to the lead” is crucial to success: the first community to respond to a lead is often the winner.
Having a front desk person as your first point of contact for sales leads doesn’t work. Why? They’re usually so busy managing interactions with residents, visitors, and vendors that the phone is just another distraction: answer it, forward to the sales extension, and move on with other tasks.
More often than we like – about 43% of the time – the prospect gets dumped into voicemail and does not reach the salesperson on their first attempt.
What happens next? They call the competitor, visit another website or worse: they convert on a third-party lead generation website and you end up buying back a lead that you did not capture or convert when you had the chance.