First impressions can make or break your sales conversions when it comes to senior living sales. The initial experience your senior living community’s leads have with you on the phone can be why they choose your community over another, so it’s important to be prepared for those calls.
Here are some tips to make a great first impression:
Top tips for making a great first impression with your senior living leads
#1 Answer every call personally and professionally.
Speed to the lead matters when it comes to senior living sales. Often, the community that responds first is the community your prospect will choose.
When answering every call isn’t feasible, create a reliable plan to avoid leads being placed on hold, transferred directly to voicemail, or routed to the wrong department. Make sure to respond within five minutes if a call is missed.
#2 Take the time to discover your lead’s pain points.
While it may be tempting to rattle off all the impressive services and amenities your community offers, resist this temptation! Find out who you’re talking to and why they’re interested in senior living. Answer their questions and address their concerns with compassion, empathy, and patience.
Building a foundation of trust is imperative when you’re nurturing leads through an emotional decision. Create a safe space for prospects and their loved ones to speak freely.
#3 Establish a next step before you end the call.
Set the next step before you end the call with your lead. Booking a tour may not be appropriate for everyone who calls your community.
Offering a follow-up call, mailing a brochure, or setting a time for your lead to enjoy a complimentary meal are all valuable options for addressing your lead’s pain points. Do what’s best for your lead, and you’ll begin to establish a relationship based on trust.
#4 Document the key points in your CRM and set a reminder for your next step.
You don’t want to miss an opportunity with a lead because you forget to follow through with a call or email. Document what you learned during your initial phone call and take action toward your next step.
Your new lead is counting on you to support them on their journey to senior living. Be present, responsive, and reliable to solidify that great first impression further.
How can a lead management solution help you make a great first impression?
If your sales team isn’t making a great first impression with every lead, you may want to consider a lead management solution. A lead management system like LeadGenie will answer every call personally, follow your sales discovery process, and log every lead into your CRM.
This virtual lead management solution will also advance more calls to tours, respond to web forms immediately, and help support your team with special projects, including event management, post-tour follow-ups, and more.
Ready to ensure you make a great first impression with every lead?
LeadGenie can help make that happen! LeadGenie is a complete lead management solution that will help your sales team and boost your tours and move-ins. LeadGenie offers virtual sales support, quickly and consistently responding to your leads.
We do this through a customized approach free of long-term contracts and one-size-fits-all packages. You decide what works best for you! Set up a no-obligation consultation today!
