The Cost of Mismanaged Leads to Senior Living Operators

With a rising population of aging adults, you may be experiencing a large volume of leads to manage in your senior living communities. And it’s becoming more important than ever to handle calls with incoming leads with speed and thoroughness. If you don’t respond promptly and professionally, you’ll lose them.

The cost of lost and mismanaged leads to a senior living community can add up quickly. The marketing money you invested is wasted if the prospect can’t connect with someone at the community when they call. So, how do you ensure your senior living marketing and sales team is available 24/7?

Well, it’s unlikely that you can accomplish this without exhausting your sales staff. What you can do, however, is invest in a lead management system.

What Is a Lead Management System?

I know what you’re thinking. You hear someone recommend a lead management system, and you immediately picture a call center – particularly one that has no idea how to handle senior living leads.

But what if we were to tell you that lead management solutions can be almost magical: solving all – or nearly all – of your senior living marketing and sales frustrations?

It’s hard to believe such a system can exist, but we can assure you that it does.

An effective lead management system will handle your leads with care through professional interactions focused on qualifying leads and setting tours.
The right lead management solution will be staffed by senior living industry experts who know how to go through the discovery process with leads and nurture them through the sales funnel at the right time.
A successful lead management system will be seamless: your prospects will never know their calls are being directed to our Genies.

Finally, a productive lead management system works with your chosen CRM to ensure all leads are accounted for.

Related: 5 Signs Your Community Needs a Senior Living Management System >>

How Can a Lead Management System Eliminate Mismanaged Leads?

If your leads’ calls go unanswered, land in someone’s voicemail, or aren’t responded to promptly, they’ll frequently get frustrated and move on to a competitor.

Without the right person to manage calls at the right time, you’ll likely find yourself throwing your marketing dollars down the drain along with missed opportunities to turn leads into tours and move-ins.

So how exactly can a comprehensive lead management system eliminate mismanaged leads? Let’s dive in to find out:

Every call is answered personally by a team of experienced senior living counselors. Your leads are treated with compassion and guided through effective lead nurturing.
Trained sales counselors follow the discovery process to learn all that they can about each lead. You’ll gain more qualified leads.
Every lead is entered into your CRM. Leads won’t go cold and fall through the cracks.
More calls are advanced to tours. You’ll convert more of your leads into move-ins.
Web forms are responded to immediately. You won’t lose any more leads to unanswered inquiries.

How Can I Find the Right Senior Living Lead Management Solution?

Start with us and explore LeadGenie, our complete lead management solution that will help solve your problems.

LeadGenie offers virtual sales support, reduces overhead costs, supports your sales teams, and provides quick and persistent responses to your leads.

We do this through a customized approach free of contracts and one-size-fits-all packages. You choose what’s right for you.

Related: Introducing LeadGenie: Our Answer to the Senior Living Lead Management Conundrum >>

Discover More About LeadGenie from Senior Living SMART

Are you ready to learn more about our lead management solution? Book a no-obligation consult. We’re here to make your job easier!

The Cost of Mismanaged Leads to Senior Living Operators