Connections Count

Our Focus is Connections

Our Focus is Connections

Connections with our clients
Connections with your leads
Connections that convert to tours

Connections with our clients
Connections with your leads
Connections that result in tours

Who We Are

Founded in 2023 by industry experts, LeadGenie was built with a clear vision: to create a contact center tailored specifically for senior living. Since then, we’ve evolved into the customized solution communities rely on to drive occupancy and elevate the prospect experience.

Our Leadership Team
A blend of professionals with deep expertise in contact center operations, senior living service lines, CRM systems, and performance consulting—committed to delivering operational excellence.

Our Genies
Experienced contact center agents with a background in senior living, our Genies become true ambassadors of your brand. They deliver exceptional first impressions, qualify leads, and help convert interest into scheduled tours.

Who We Are

Founded in 2023 by industry experts with the vision of creating a contact center specializing in senior living, LeadGenie quickly evolved into the customized solution you are searching for!

Our Leadership Team blends expertise in contact center management, senior living service lines and consultation, client relationship Management and operational excellence.

Our Genies are the senior living experienced contact center agents that become ambassadors of your brand supporting exceptional first impressions and your lead qualifying and tour conversion goals.

Meet the Team

Co-owner, Chairwoman

Sue Farrow

Co-owner, CEO

Danny Leonhardt

Senior Vice President

Tera Gordon

Tera is a results-driven leader with 35+ years of experience spanning most

Senior Director Of Client Success

Tasha McCoy

Tasha is a results-driven leader with three years of experience in senior

Senior Director of Technology

Lizzy Powell

Lizzy is a people-first technology leader with more than a decade of

Director of Genie Success

Tammy Homesley

Tammy brings 18 years of experience in the senior living industry and

Director of Workforce Management

Roseanne Perdicaris

Roseanne brings 15 years of experience in customer service management and a

Director of Client Success

Jenelle Coles

Jenelle is a dedicated leader with 15 years of combined experience in

Director of Client Success

Michelle Moreland

Michelle is a dedicated leader with over 30 years of experience in

Loading...

I joined LeadGenie in January of 2024. I love the idea of helping folks who are looking for direction and help for their loved ones, and leading them to that help. I love connecting with people, and LeadGenie has allowed me do do that. The training and encouragement I have received from LeadGenie has been truly unique, because it is apparent to me that management really cares about my progress and my day to day activities. I have to say I enjoyed helping to build the company here, more than anywhere I have ever worked, due to the caring management here.

Mark C
Genie
God knows what we need before we do and always provides. My husbands cancer spread and both of my parents became ill unexpectedly. LeadGenie came along at the perfect time for me and my family. I love being a Genie because I get to do what I do best and that is care for others. To be able to help families in their time of need warms my heart.

Stephanie J
Genie
I just joined LeadGenie in January, and everyone has been so friendly, welcoming, and quick to offer help. This company really has a great culture. From where I sit, everyone seems very happy here. Management is always in touch, or just a quick message away. I'm looking forward to the future here, and to see how the company continues to grow!

Richard M
Genie
I have been with LeadGenie for more than six months. However, I have worked with this same Management Team for multiple years at a previous company. One of my reasons for joining Lead Genie is due to the healthy, respectful and supportive relationships I have with the Management Group...and now have with my fellow Genies. Everyday I feel blessed to help others in their search for Senior Living options. And not a single day goes by that I do not have a good laugh.

Craig S
Genie

Loading...

I have been with LeadGenie for more than six months. However, I have worked with this same Management Team for multiple years at a previous company. One of my reasons for joining Lead Genie is due to the healthy, respectful and supportive relationships I have with the Management Group...and now have with my fellow Genies. Everyday I feel blessed to help others in their search for Senior Living options. And not a single day goes by that I do not have a good laugh.

Craig S
Genie
I just joined LeadGenie in January, and everyone has been so friendly, welcoming, and quick to offer help. This company really has a great culture. From where I sit, everyone seems very happy here. Management is always in touch, or just a quick message away. I'm looking forward to the future here, and to see how the company continues to grow!

Richard M
Genie
I joined LeadGenie in January of 2024. I love the idea of helping folks who are looking for direction and help for their loved ones, and leading them to that help. I love connecting with people, and LeadGenie has allowed me do do that. The training and encouragement I have received from LeadGenie has been truly unique, because it is apparent to me that management really cares about my progress and my day to day activities. I have to say I enjoyed helping to build the company here, more than anywhere I have ever worked, due to the caring management here.

Mark C
Genie
God knows what we need before we do and always provides. My husbands cancer spread and both of my parents became ill unexpectedly. LeadGenie came along at the perfect time for me and my family. I love being a Genie because I get to do what I do best and that is care for others. To be able to help families in their time of need warms my heart.

Stephanie J
Genie

Latest Articles

The Pros and Cons of a DIY Senior Living Call Center
Continue reading
Senior Living Sales Pain Points – And How LeadGenie Can Relieve Them
Continue reading
Meet LeadGenie’s New “Done With You” Service!
Continue reading
How LeadGenie’s Senior Living Call Center Improves Speed to the Lead
Continue reading